Heineken launches sneakers with beer


Heineken® and self-taught shoemaker Dominic Ciambrone, aka ‘The Shoe Surgeon’, have teamed up to release an unexpectedly smooth limited-edition sneaker. The collaboration was created as part of the launch strategy for Heineken®’s latest brewing innovation, Heineken Silver. The result is a unique, custom-made pair of sneakers – the “Heinekicks” – that allow you to “walk on beer”, as the sole contains beer, which gives you a unique, smooth feel when walking – as well as the smooth taste of Heineken Silver.

“Partnering with Heineken® for their new beer was a fun challenge. We both share a passion for innovation and pushing boundaries, and we created a design to reflect that. The shoe not only embodies the energy of Heineken Silver, it literally carries it. I can’t say I’ve designed a shoe that contains real beer before,” said The Shoe Surgeon.

The sneaker line’s colors also reflect the drink’s colors, and the design features a hidden bottle opener. The idea was developed by Publicis Le Pub in partnership with Singapore’s BBH and for now the sneaker will only be sold in Singapore.

Águia Branca Group opens first 100% electric car store

Illustrative image of the image Heineken launches sneakers with beer

This Wednesday, August 3, Grupo Águia Branca opened the first Vitória Motors BYD store, in Vila Velha – the first electric car dealership in Espírito Santo. The brand exclusively presented the TAN, HAN, T1, D3 and SONG cars to the guests, which can be seen at Vitória Motors BYD in Itaparica, Vila Velha.

The store has a differentiated and innovative concept, representing the current leader in electric cars on the planet, and promises to offer a unique experience to the consumer. The Vila Velha store, which is the first of the four that the group intends to open by the end of this year, still in Espírito Santo and Minas Gerais, has sales and after-sales areas, offering a complete solution for buyers of brand electric vehicles.

Renan Chieppe, CEO and President of the White Eagle Group, said it was a great honor to belong to the dealer network of the BYD brand, China’s largest electric car manufacturer. “We are very happy with our appointment, the result of serious work and a lot of professionalism from more than 76 years in the market”.

Grupo Águia Branca, one of the largest transport and logistics conglomerates in the country, has just turned 76. The group operates throughout Brazil with passenger transport, dedicated logistics, cargo transport, rental and sale of vehicles, has a sustainability ecosystem that involves from the Environmental Reserve, in Vargem Alta, the Hotel Natureza Eco Lodge, the generation of solar energy in Pinheiros, Vix’s electric buses and, now, electric mobility with BYD.

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