Becoming a designer in the fashion industry takes passion, time, research and a lot of practice. From couture to “ready to wear”, each professional takes a different approach to creating their collection. However, there are some general steps that experts take between the initial conceptualization phase and the completion of an outfit. Stylist Tausse Daniel reveals all the details of the process for a fashion week. Check out!
1- Definition of a theme
According to the stylist, there are no rules when defining a theme for the collection. In other words, it all depends on how the brand wants to express it. “It happens through a creative process or simply random. It can be a futuristic idea or a recreation of something old. The important thing is to have a starting point, which we, stylists, call ‘inspiration,'” she says.
2- Choices of fabrics
When it comes to fabrics, Tausse Daniel explains that this is a subsequent step to sketching. “It’s delicate, because it requires sensitivity and technique to choose materials with the correct weight that materializes the idea expressed in the sketch”, he explains.
3- Trend research
Every launch of a new collection involves a series of steps, starting with research, followed by creation, negotiation, showcase production, pricing and, finally, launch. However, the professional says that the most important points are: to do an in-depth research of trends and colors that will be on the rise, as they have the power to dictate what comes next year, and to analyze the market for which your product will be launched, that is, know your target audience.
“I always make a graph of emotions when organizing the presentation sequence of my pieces. I put myself in the audience and manage the emotion I would like to feel, because the highlight of a collection is more than a simple presentation, It’s a show,” he says.
4- Creating a collection
Then, she details how her work process happens: “I usually start with dramatic dresses that capture my audience’s attention for my show, then I put a soft wave so they have time to digest the emotion brought by the first piece and I continue with an ascending graphic, which is always filled by the jewel of the collection, the last, striking and unforgettable closing piece”.
5- Unlimited inspiration
Specialist in the subject and with the dream of presenting his fashion in Sao Paulo Fashion WeekTausse Daniel explains that haute couture collections are made-to-measure, exclusive and are usually where stylists have the most space to express their concepts and inspirations without limits.
“They are characterized by meticulously handcrafted pieces. It is a way of expressing the brand’s essence through art”, he says. As for commercial fashion, the professional says that the difference is that these are clothes that are “ready to wear”. “It is more limited to the consumer’s taste. They are pieces that are produced in series on measurement standards and available for immediate purchase”, she says.
In this way, different Fashion Weeks take place. “The Haute Couture collections are presented at Haute Couture Fashion Week and ‘ready-to-wear’ takes place at Fashion Weeks for men’s or women’s summer/winter fashion shows”, he explains.
6- Message is passing behind the collections
Many of the shows have a purpose behind them. In his work, Tausse Daniel wants to convey the message with themes of what is revolving around society and everyday life. “My last collection, Rust / Ferugem, was presented in Johannesburg, at the AFI Johannesburg Fashion Week, and was inspired by an intelligent woman, who doesn’t let herself be known. She has strong characteristics, such as attention, intimidation, etc.”, she says.
Finally, Tausse Daniel has a piece of advice for anyone starting out. She, who started seeing fashion as a hobby, now takes it as her main profession. “Because I started this way, I faced many difficulties and learned a lot by making mistakes and failing, which I could have learned quickly in a simple training. Therefore, I advise all fashion lovers, that before entering Fashion Buisness, become professional” , ends.