Fashion and style
The launches bring bright colors, such as pink, purple, blue and yellow, lashings and shine, in addition to sustainability and a lot of technology.
By Cristina Bianco
August 14, 2022 at 5:34 pm
In the countdown to the hottest seasons of the year, it’s time to prepare your wardrobe to enjoy the heat in style. And if this is the purpose, what can’t be missing in fashionista productions is a lot of color and extreme comfort. That’s exactly what Piccadilly’s Spring/Summer 22/23 Collection brings! With the purpose of offering a lighter walk to women, providing more than fashion trends, but also happiness and well-being.
more color please
Inspired by one of the main trends of the period, dopamine dressing, a term used to represent the importance of wearing what brings happiness, without following fashion rules, vivid and intense colors will be with everything in the coming seasons! Shades of pink, purple, blue and orange, such as tangerine and carrot, promise to win the hearts of women and are present in the Fashion Colors line. In a monochromatic way or with a combination of shades, Fashion Colors can be seen in shoe models with laces, straps, geometric heels and platforms.
Comfort that never goes out of style
The soft and comfortable shoes promise to remain on the rise in the coming seasons. Therefore, for Spring/Summer, the Marshmallow line, which already has models in slide and flip-flop formats, has a new version: sandals.
All models in the line are produced in Full Eva, 100% recyclable material, which provide comfort and high durability, and can be found in cheerful, fun and soft tones, following the trends of the moment.
Comfort combined with modernity!
Piccadilly brings novelties to some lines, such as Energy On, which now gains new shades: peach, stoned jeans and stoned gray. The shoes have an exclusive magnet system, which is embedded in the sole, in the heel region, which emits a relaxing vibration during the walk, absorbing up to 87% of the impact of each step and preventing knee joint pain, in addition to relaxation for the legs. and feet. With a bold design and easy on, they are produced with knit upper, with sustainable pet yarn, and super-light EVA sole, with designs inspired by nature’s leaves.
In addition, the brand expands the Hello line, which already has models for those with Plantar Fasciitis and/or Bunions, and launches “Hello Esporão”, a technology that prevents pain caused by spurs, inflammation that arises in the heel due to abnormal growth. of a calcification in the calcaneal bone, causing discomfort. With a renewed formula, the shoes prevent pain and distribute plantar pressure more evenly, cushioning the impact. They have an anatomical insole with a special contour that reduces pressure on the central region of the heel, offering softness with each step.
Parties and lots of glitter!
If the parties are back, this fresh start needs to unite comfort and style! With that in mind, Piccadilly launches the Festas line, which brings perfect options to use at weddings, graduations, among other events. They are shoes like sandals and heels, in shades like black, white, silver, gold and, of course, a lot of shine.
Much more to enjoy spring/summer!
The collection also has other lines of the brand, such as the So.Si ECOAR sneakers, made with 5 recycled pet bottles, sustainable insole and without animal origin; MOVE, sneakers that have an EVA sole with high absorption, ideal for use on all occasions, from work to light sports training, especially for walking at night, due to the reflective detail on the shoes; MAXI, the only Brazilian footwear with technology certified by the National Health Surveillance Agency (ANVISA), which has an exclusive biofiber blanket located below its insole, responsible for transforming the body’s own heat into long infrared rays that improve blood microcirculation. ; Hello Fascite, models that have an ultra-soft anatomical insole, with special width and elevation in the arch that supports and neutralizes the step.
Among the novelties, there are also models of the Piccadilly Push line, technology that provides cushioning in an innovative way, through openings in the sole that guarantee a perfect walk, greater flexibility, grip and unparalleled comfort; from the Wide Fit line, designed for women who have wider feet or who want extra comfort, the technology allows them to be well accommodated, reducing the pain caused by Morton’s Neuroma – inflammation of a nerve between the third and fourth toes, caused by chronic compression; and SPA, SoftStep and Antiviral technologies.